You’d be surprised by the number of benefits SMS marketing has. You might think that SMS are too old, even outdated for the marketing world. But nothing could be further from the truth!
As a matter of fact, you should be implementing this strategy for your business plan to succeed. Are you curious why? Here are the reasons why.
What is SMS Marketing?
It consists of sending promotional or transactional messages for marketing purposes via text messages. Companies usually use them to communicate one-time offers, updates, and alerts for regular clients.
There are two main types:
- Campaigns. These messages are not tailored to individuals. Their target is pretty much every customer, and they communicate promotions, sales, updates, and more.
- Transactional messages. These one-to-one messages are triggered by events or behavior. Say your customer purchases an item in your store. Then the software sends a text that confirms the order or shipping. Transactional messages provide relevant information to customers.
Benefits of SMS Marketing
But why do these texts work? Don’t most people feel like we live in the social media age and SMS are obsolete? The truth is that they work, and companies like Textedly have already figured things out. Here are some reasons why:
1) Everyone uses a smartphone
Over 80 percent of the US population owned a smartphone in 2019. This number is only increasing, making SMS one of the best ways to reach customers straightforwardly. If you include a link in the text message, your online traffic will increase.
But beware of your messages. Scams and phishing are becoming common, and people are reluctant to click certain links. Make sure your customers can verify it’s you!
2) Customers read SMS right away
Emails tend to be longer and can stay in the inbox for days, even weeks. Say your company wants to announce a coupon or limited promotion. You send an email that ends up in spam for some reason, or your customers are too busy to read. Maybe when they get to it, it’s already too late.
But everyone reads SMS instantly. They’re push-up notifications difficult to miss. While emails are more common, SMS are not. That’s why people tend to read them right away.
3) High engagement rates
This one is related to the previous point: 90% of SMS are read within the first 3 minutes. That makes the SMS marketing strategy a must, especially if your company delivers critical information regularly.
4) More accessible to everyone
Maybe your business is emerging in a less wealthy community, and Wi-Fi is not as common. Then SMS might be the right tool for you. Even if the network fails for a while or the connection is unsteady, customers will receive your text messages just in time!
These are some of the most prominent advantages of using this strategy. Are you ready to implement it in your marketing plan? If so, contact an SMS marketing software company like Textedly to get everything ready for your new approach.